Hello, I’m Arghavan

I'm a Design researcher who helps companies understand their customers better through data-driven insights.

I've collaborated with cross-functional teams, startups, and enterprises for over four years, using diverse research methods to gather precise data that answers key business questions.

<aside> <img src="/icons/square-alternate_purple.svg" alt="/icons/square-alternate_purple.svg" width="40px" /> To discover and identify unknown problems, and opportunities:

I DO Explorative Research Methods: In-depth interviews, focus groups, observations, case studies

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<aside> <img src="/icons/square-alternate_green.svg" alt="/icons/square-alternate_green.svg" width="40px" /> To provide a comprehensive description of the current situation, behaviors, and characteristics of users:

I DO Descriptive Research Methods: Questionnaires, Historical data analysis, descriptive statistics, content analysis.

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<aside> <img src="/icons/square-alternate_yellow.svg" alt="/icons/square-alternate_yellow.svg" width="40px" /> To explain and clarify cause-and-effect relationships between variables:

I DO Explanative Research Methods: Controlled experiments, A/B test, regression analysis, statistical analyses, hypothesis Testing.

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<aside> <img src="/icons/square-alternate_blue.svg" alt="/icons/square-alternate_blue.svg" width="40px" /> To evaluate and measure the performance of a product, service, or system

I DO Evaluative Research Methods: Usability testing,5 seconds Interative testing, Comparative Studies.

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Toolbox

Untitled

Case Studies

https://www.figma.com/design/tF8FvSYmgKqssIcqUiUcml/Driving-Vendor-Engagement?node-id=278-114&t=IhI3bovpgAUiTF97-1

https://www.figma.com/design/QnmTuD1tNqnoif1p9sUnw7/Aligning-Strategy-with-User-Insights?node-id=42-922&t=kqXRfw84XLjKIKu3-1

Experience Measurement

I have a passion for making the unmeasurable measurable. In this document, I explain how I transform complex user experience issues into quantifiable elements, allowing you to observe the impact of product changes before they cause any disruptions to your business metrics.

Experience Measurement PDF.pdf

‌Blogs

<aside> https://www.linkedin.com/pulse/how-i-transformed-non-measurable-vague-sense-user-element-saeidan/?trackingId=r8kTcT8J20ADvxnuMv/XbA==

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<aside> https://www.linkedin.com/pulse/how-interpret-users-intentions-from-historical-data-example-saeidan-df6af/?trackingId=rTnw6ZcYd7/sN37OUvuAgA

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<aside> https://www.linkedin.com/pulse/embarking-design-journey-navigating-research-related-beginner/?trackingId=LMrWYckEp6aSR5hG7KdT9w==

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